This appointment reinforces Mahola's desire to source professionalism, commitment and high standards in the service of the customer, values that Barbara Grandsire was committed to developing during 9 years as Deputy to Claude Guillaume. This winning strategy has contributed to Mahola's status as a reference and prestigious agency in this highly competitive market.

Barbara Grandsire holds a Master's degree in Information & Communication from the University of Paris X Nanterre. She joined Armonia in 2006 and has held several commercial positions in different brands of the Group.  Since 2011, she has been in charge of the Privilege Hospitality and Retail divisions and more recently of the Mahola Airport division.

"Recognised for her professional and managerial qualities, Barbara will enable Mahola to continue its growth dynamic, particularly in the run-up to the 2024 Olympic Games, a key event for the industry. She will also be responsible for assisting the major changes in the profession. "Guillaume Amar, Managing Director of the Armonia Group, commented.

"Faced with the new challenges of transformation, particularly digital, our clients are looking for ever more value-added services. In this context, I wish to take up new and beautiful challenges while perpetuating our expertise in terms of elegance, thoughtfulness and high standards." Added Barbara Grandsire.
 

About Mahola:

Mahola is the leading European agency specialising in events management hospitality (trade shows or general public, sports events, parties, congresses, sales promotion operations...), with a turnover of 27.5 million euros in 2019. A brand of Armonia since 2003, the company employs 3,000 hosts and hostesses and has some twenty agencies in France and Morocco.